© Estate of
ABOUT OUR LOGO
In 1997, Santa Fe Cares received permission from the Estate of Keith Haring to use a piece of his artwork as our logo. Inspired by the graffiti artists whose marks covered New York City's subway cars, Haring began to draw in white chalk over the black paper used to cover vacant advertising panels. Not only was Haring able to reach a large and diverse audience with his subway drawings, but eventually, the subway became, as Haring said, a "laboratory" for working out his ideas. There he developed the series of images that would become his signature: the radiant baby, the barking dog and the running figure.
Using essential themes like birth, death, love and war, Haring participated in many public projects, including literacy campaigns and AIDS projects. Keith Haring died in New York in February 1990 of AIDS. Using his art as our logo, we are proud to pay tribute to him and his innovative work.